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8 Elements of Marketing and Content

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We asked our interns to highlight some positives and negatives of the elements of marketing and content. Here is what they came up with:

CONTENT

Blog:

  • The title should make the user read that blog. It should be in the form of either a list or a question.
  • Should have quality content.
  • The content should be unique.
  • It can be text, image, audio, or video.
  • The content should be SEO friendly.
  • Posts can be used to boost your traffic.
  • A post should usually be between 600 to 1000 words.
  • There should be a visible CTA.

Video:

  • Should be easily understandable.
  • It consumes a lot of time.
  • The cost is high.
  • Technical support is needed.
  • Enhances your brand’s value and image.
  • Should have social share buttons.
  • They can also be converted into content.

PowerPoint:

  • It is used to do a presentation.
  • You should have as few words as possible.
  • It should contain pictures.
  • You should use bullet points.
  • It should be viewer friendly.
  • It must be easily readable.
  • There should be a focus on progression towards learning.

Newsletter:

  • You have to choose a good template.
  • It should be in the proper format.
  • It should contain fewer images and more text.
  • It gives information about the company’s products and services.
  • It is similar to email marketing.

 


 

MARKETING

Email:

  • The costs are low.
  • You can perform segmentation.
  • It is easy to track, share, and create.
  • It has a global reach.
  • You can generate more leads.
  • It is a professional way of communication.
  • You can target your brand at people who want the product or service.

Social Media:

  • It helps in thought leadership.
  • You increase brand awareness.
  • You receive more inbound traffic.
  • You can run focused campaigns.
  • You improve search engine rankings.
  • You can use it for customer satisfaction.
  • You improve brand loyalty.

Whatsapp / SMS:

  • It makes mass communication easy.
  • It is a form of direct marketing.
  • You get instant feedback via SMS.
  • You can easily send messages worldwide.
  • You can personalize messages.
  • It is available 24/7 and is convenient to use.
  • You can share your location, photos, videos, and text.

Influence:

  • It is paid promotion.
  • Your image improves.
  • You can expand your reach.
  • Your SEO is improved.
  • You increase brand awareness.
  • You gain credibility.

We hope that this post managed to leave you more informed about content and marketing. To learn more, visit opteamize.in.

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