8 Elements of Marketing and Content

Content elements             Marketing elements

We asked our interns to highlight some positives and negatives of the elements of marketing and content. Here is what they came up with:

CONTENT

Blog:

  • The title should make the user read that blog. It should be in the form of either a list or a question.
  • Should have quality content.
  • The content should be unique.
  • It can be text, image, audio, or video.
  • The content should be SEO friendly.
  • Posts can be used to boost your traffic.
  • A post should usually be between 600 to 1000 words.
  • There should be a visible CTA.

Video:

  • Should be easily understandable.
  • It consumes a lot of time.
  • The cost is high.
  • Technical support is needed.
  • Enhances your brand’s value and image.
  • Should have social share buttons.
  • They can also be converted into content.

PowerPoint:

  • It is used to do a presentation.
  • You should have as few words as possible.
  • It should contain pictures.
  • You should use bullet points.
  • It should be viewer friendly.
  • It must be easily readable.
  • There should be a focus on progression towards learning.

Newsletter:

  • You have to choose a good template.
  • It should be in the proper format.
  • It should contain fewer images and more text.
  • It gives information about the company’s products and services.
  • It is similar to email marketing.

 


 

MARKETING

Email:

  • The costs are low.
  • You can perform segmentation.
  • It is easy to track, share, and create.
  • It has a global reach.
  • You can generate more leads.
  • It is a professional way of communication.
  • You can target your brand at people who want the product or service.

Social Media:

  • It helps in thought leadership.
  • You increase brand awareness.
  • You receive more inbound traffic.
  • You can run focused campaigns.
  • You improve search engine rankings.
  • You can use it for customer satisfaction.
  • You improve brand loyalty.

Whatsapp / SMS:

  • It makes mass communication easy.
  • It is a form of direct marketing.
  • You get instant feedback via SMS.
  • You can easily send messages worldwide.
  • You can personalize messages.
  • It is available 24/7 and is convenient to use.
  • You can share your location, photos, videos, and text.

Influence:

  • It is paid promotion.
  • Your image improves.
  • You can expand your reach.
  • Your SEO is improved.
  • You increase brand awareness.
  • You gain credibility.

We hope that this post managed to leave you more informed about content and marketing. To learn more, visit opteamize.in.

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