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Why Should Small Businesses Give Importance to Digital Marketing?

Why Digital? Digital marketing complements traditional marketing and helps you to engage with customer and share content that is relevant to them. The competition to promote products and services is ever increasing. Business marketing has turned into a battlefield with numerous companies all vying for potential clients. This is where digital marketing comes in.  By being smart […]

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5 Ways to Retain Your Blog Post on Top

Blog Post

5 Ways to Retain Your Blog Post on Top   So, you’ve managed to get your Blog post at the top of the search results. It may not have the number one ranking, but even getting on the first page of Google’s search results is a big deal. Congratulations! What now? You can just let […]

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Business Blogging For Beginners – Lesson (15)

blogging tips

What does Google like in a blog? Google likes text Google likes formatting Google likes freshness Google likes accessibility Google likes outbound hyperlinks Googlebot isn’t psychic, so remember to link your pages Google likes you to tell it where you are Google likes experts Further Reading – How to Write Better List 26 tips for […]

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Business Blogging For Beginners – Lesson (14)

blogging tools

Tools to Write Better I – Trending Topics, keyword finder and other tools. # Ideas, Topics, Tools Our Recommendations 1 Idea Generator Buzzsumo or Ubersuggest 2 Audience Mapper Tweepsmap, Followerwonk 3 Title Generator Portent or Hubspot or 4 Keyword Locator Keywordeye or Google Keyword Tool 5 Social Media LinkedIn or Facebook or Twitter 6 Other Media Slideshare or […]

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Business Blogging For Beginners – Lesson (13)

tools to help you write better

How to Write Better “When I can’t write I read. When I can’t read I sleep. And when I can’t sleep I write.” – Jarod Kintz, Blogger Writing Critique Checklist Grammar Use a strong verb Junk Adverbs Avoid repetition of Pronouns Word choice Over used words or repetition Wrong word choice Clichés Writing Style Active […]

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Business Blogging For Beginners – Lesson (12)


How to Avoid the Plagiarism Trap  “An act or instance of using or closely imitating the language and thoughts of another author without authorization and the representation of that author’s work as one’s own […].” – Definition of plagiarism from Why you should avoid plagiarism You could possibly harm your personal and/or company’s reputation. […]

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Business Blogging For Beginners – Lesson (11)

Grammar & punctuation

Punctuation Take the sentence – A woman without her man is nothing. Now see the difference punctuation makes: A woman, without her man, is nothing. A woman: without her, man is nothing. “Punctuation is one of the most important aspects of written English, and yet it is one that is taken the most lightly.” – […]

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Business Blogging For Beginners – Lesson (10)


Synonym Abuse A synonym is a word or phrase that means nearly the same as another word or phrase in the same language. Words that are synonyms are said to be synonymous, and the state of being a synonym is called synonymy. Synonyms can be any part of speech such as nouns, verbs, adjectives, adverbs or prepositions, as long […]

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Business Blogging For Beginners – Lesson (9)

Business clichés - Grammar

GRAMMAR & PLAGIARISM Writing is a series of choices. As you work on a paper, you choose your topic, your approach, your sources, and your thesis; when it’s time to write, you have to choose the words you will use to express your ideas and decide how you will arrange those words into sentences and […]

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Business Blogging For Beginners – Lesson (8)

analyzing & brand building

Analyzing the Blogger – The 3 Key Metrics Blogger Vicki Teinaki says that we need to track 3 metrics in order to be a productive writer. She calls it, ‘the triangle of writing metrics‘. I analyzed this further and arrived at three possible scenarios to evaluate your blogging team if they are not performing to […]

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