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Can You Differentiate Content Writing and Creative Writing?

“Writing isn’t about using big words to impress. It’s about using simple words in an impressive way.” – Sierra Bailey Most people assume that both content writing and creative writing are the same. But that is not the truth! I am Jaison, a graduate of English literature. Being a literature student, I am very comfortable […]

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Seven Reasons Why You Should Use Quality Content for Your Business

Content marketing is essential for every business. The competitive trends of today’s businesses, the shift in consumers towards e-commerce and globalization have transformed traditional marketing. Content is an important part of Digital marketing as 90% of customers find custom content useful. “78% of chief marketing officers think custom content is the future of marketing.”   (Source: […]

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Top 10 WordPress Plugins

Our company focuses on WordPress development for building client websites. The reason for this is the continuing popularity of WordPress (both free and paid) and a wide selection of themes and templates. We want to build our clients’ sites quickly and free of errors and wish to match our client’s expectations. Plugins are one of […]

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11 Necessary Online Tools for a Writer

“Either write something worth reading, or do something worth writing.”                                                                          ~Benjamin Franklin   Want to become an effective writer? Anybody can write, but the quality is what differentiates a good writer from a great one. Below are some of the editing tools which can enhance your writing and  make your job much easier. I […]

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Five Tips for Your First Facebook Ad Campaign

Nowadays everyone has a Facebook account and they spend more time on social networks than ever before. So, it cannot be ignored,  even by businesses. Facebook ads are a great way for promoting your product/services and building your brand. Make use of this opportunity to get your message across, and generate leads. We have five […]

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Top 5 Helpful Tools For Content Writers

Many people have started writing, but only a few realize the importance of editing. Apart from writing, content writers should also know to make their work attractive. Below is a list of editing tools which can be used to refine one’s writing. I will discuss the pro’s and con’s of these tools below. Expresso-app Expresso is […]

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