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Blogging For Beginners

Today I am starting a series of posts covering material used in our blogging workshops and extracted from my guidebook, “Business Blogging for Beginners”. “Reading maketh a full man; conference a ready man; and writing an exact man.” – Francis Bacon. The series of posts is a guide to help you conquer the fear of […]

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First interview – five great tips for freshers

  Over 2.4 crores freshers look for a job in India each year. 2.1 crores of them are graduates and the rest post graduates. About 47% are still unemployed even after 6 months of graduating, searching for the right opportunity. Failing to crack the interview at your dream company at the first attempt or even […]

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The Performance Appraisal Chore

Performance appraisal or Performance evaluation is usually an annual chore that many managers are not very comfortable with. Hence the long delays in getting the promotions and salary increments completed as the appraisals have not been returned back. I have attempted to simplify the whole exercise and help bring more logic that may be palatable to the employee as they perceive themselves at the receiving end of many an appraisal!

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20 Ways of Marketing to College Students

  Marketing to college students can be a highly profitable activity providing you have unearthed great techniques to influence them! Students take time to change irrespective of the quality of product you are offering them. Marketing to college students should not only be seen as a profit turnover rather it should also be taken as […]

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