Analyzing the Blogger – The 3 Key Metrics
Blogger Vicki Teinaki says that we need to track 3 metrics in order to be a productive writer. She calls it, ‘the triangle of writing metrics‘.
I analyzed this further and arrived at three possible scenarios to evaluate your blogging team if they are not performing to your expectations.
- Blogger #1 is high on passion and knowledgeable about the topic. If there are delays in submission then set milestones or the person may be facing the dreaded writer’s block.
- Blogger #2 is passionate about the topic but the knowledge level is low. He or she should be supported with additional research and asked to break down the topic into small chunks
- . Blogger #3 is low on time and passion but high on knowledge. This is a prototypical person in a company. Motivate, seek a reason or reassign to a different blogger. Better still – Gift him a copy of our book!
Step 6: Brand Building
“Follower numbers are less important than follower engagement, enthusiasm, and love for your blog.” – HennekeDuistermaat, Blogger.
Develop Your Own Style Guide
- Blog Layout – Elements & sub-elements
- Font & size – They are UI too! H1 to H6
- Consistency – Logo, icons, color codes
- Mood – Fun, clean, natural
Get more Blog Comments
- Install an easy to use comments system
- Use a comments plugin (for WordPress)
- Reply quickly to those who commented
- Ask a question at the end of the blog
- Have a compelling Call- to-Action (CTA)
- Link to previous blog posts
Start building your brand from Day One. Do not neglect the comments section of other blogs or articles. Great place to discuss, seek feedback & even sell your product or service!
Professional Author Bio
I tweaked Tucker Max’s (Founder of Book in a Box) 5 tips for creating a credible Author Bio for the blogger.
- Demonstrate your authority and credibility on the subject of your blog.
- Include things that build credibility or are interesting.
- Mention your website and any books you have previously written.
- Drop some relevant names, if they are appropriate.
- Keep it short and interesting without leaving anything important out.
“Write, Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry. L. King.
More blogging ideas
How to be a productive blogger (http://bit.ly/1yxzuvi)
The Guardian Style Guide (http://bit.ly/2cPKu5o)
Why Keyword research is important
For lesson (7) – click here
For lesson (6) – click here