Can You Differentiate Content Writing and Creative Writing? This is a guest post from our intern Jaison.

 

“Writing isn’t about using big words to impress. It’s about using simple words in an impressive way.” – Sierra Bailey

Most people assume that both content writing and creative writing are the same. But that is not the truth!

I am Jaison, a graduate of English literature. Being a literature student, I am very comfortable with creative writing than content writing. I did my internship in Opteamize Cloud Solutions as a Content Writer and struggled to deliver quality content for blogs. After five continuous days of training at the workshop, I have now got a clear understanding of what content writing too. I have identified the differences between Content writing and Creative writing.

Writing itself is an art and before getting deep into the topic, I would first like to explain the concept of the two forms: Content writing and Creative writing.

What is content writing?

blog-content-writing

Content writing is a form of web writing where the superior motto is to sell or to talk about a product. Content is an important element of a website that drives the success of the site. Content writing focuses on briefing the product with tight writing bagged up with SEO.

A content writer is the person who develops the content. Content writers professionally produce Blogs, Articles and other form of web-written materials for online purpose.

Tools used for content writing: Hemmingway app, Paperrater tool.

What is creative writing?

blog-creative-writing

“The role of a writer is not to say what we all can say, but what we are unable to say.” ~ Anais Nin

Creative writing is a form of professional writing that merely has any rules and regulations to follow. It is a pure form of original composition. Creative writing is never academic or technical, but still attracts the audience. It includes Song writing, Script writing, Poetry, Novels, and Personal essays.

Tools used for creative writing: Spartan word processor, Writing prompts, Pomodoro app.

Now, let’s get deeper!

Different types of Content writing:

Technical content writing, SEO content writing, Blogging, Podcast, Vlog, Feature writing, and Business writing.

Qualities of a Content writer:

  • Possess good researching skills
  • Drafting an ice-breaking title.
  • Should difference between creative and ordinary content.
  • Have deep insight about the topic.
  • Good at crafting a story line.
  • Understand the target audience.
  • Ability to draft and redraft.

 

Problems faced in Content writing:

Content writers lack experience with new topics. Consequently, they are unable to produce in-depth articles. Content writers might not do justice to unfamiliar blog topics. For instance, if an English background writer is given a topic related to engineering, he won’t produce a good content. Content writers fail to understand their audience as they are pushed to satisfy the client’s needs and not the audience’s needs.

Different types of creative writing:

Poems, Plays, Movie script, Songs, Speeches, Personal essay, Journals, Diaries, Letters and even Blogging.

Qualities of a creative writer:

  • Efficiency
  • Research ability
  • Imagination
  • Confidence

 

Problems faced in Creative writing:

Fear of selling – creative writers are afraid if they can sell their work. It is also difficult to gain attraction with creative writing. Another major problem is the heavy competition in the midst of Creative writers as compared to content writers.

8 Major Differences between content writing and creative writing               

     CONTENT WRITING        CREATIVE WRITING
Content writing must stick to its foundation. Creative writing has no boundaries.
Content writing sells. Creative writing entertains.
Content writing includes Articles and Blog posts. Creative writing includes poems, stories, novels, and fictional works.
The writer’s vision is replaced with the client’s view. The writer’s vision is given the superior priority.
States only true facts. Uses a lot of imagination.
Focuses more on key-words than creativity. Focuses more on creativity than keywords.

 

Mainly for marketing purpose. Mainly for pleasure of writing
Limited emotions Comprises emotions and feelings

 

These were few differences between Content writing and Creative writing that I learned as an intern. I hope it was useful. Now you have a better understanding of the art so why don’t you start writing yourself?  

Contact us if you need any help in improving your writing skills. 

 

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