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Business Blogging For Beginners – Lesson (3)

blogging for beginners

Sixteen Great Reasons why Businesses should Blog

  • 23% of total internet usage time is devoted to blogs or social networks. (Source: Dream Systems Media)
  • 3% of social media users read posts from people known personally. (Source: comScore)
  • 60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content Plus)
  • 81% of online consumers in the United States have made a purchase based on recommendations from a blog. (Source: BlogHer)
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
  • 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
  • Businesses that blog> 20 times/month get 5x more traffic than those who blog<4 times/month. (Source: HubSpot)
  • Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video. (Source: comSource)
  • Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)
  • 68% of consumers are likely to spend time reading content from a brand they are interested in.(Source: The CMA)
  • 90% of consumers find custom content useful;78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
  • Companies that blog have 97% more inbound links. (Source: Hubspot)
  • On average, companies that blog receive 434%more indexed pages. (Source: HubSpot)
  • 81% of companies consider their blogs “useful,” “important,” or “critical”. (Source: Hubspot)
  • Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. (Source: Content Marketing Institute)
  • 78% of chief marketing officers think custom content is the future of marketing. (Source: Hanley-Wood Business Media)

Five metrics to know how your business blog is doing:

  1. Visitors
  2. Leads
  3. Subscribers
  4. Inbound links
  5. Social media shares

Facebook, Google+, Twitter, LinkedIn, Slide share and Instagram are great to promote your blog but don’t forget meetups, forums, software review sites, or other sites where your readers congregate.

Further Reading


Twenty benefits of daily blogging (http://bit.ly/2cPEYjc)

Ten reasons to blog (http://bit.ly/2cc5cQl)

List of blogs that allow guest blogging (http://bit.ly/2cKl8Kf)

Seventeen great marketing blogs that every business owner should read (http://bit.ly/1SIKO7p)

Why you should

Why you should write daily (http://bit.ly/1ARE6kW)

Why should I blog about our business? What’s in it for me? (http://bit.ly/2cg7M68)

Why you should try link round ups (http://bit.ly/2cyzo79)


“The way to write a book is to actually write a book. A pen is useful, typing is also good. Keep putting words on the page.” – Anne Enright.

For lesson (2) – click here

For lesson (1) – click here

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