Getting people to visit your website is akin to driving a car on a road. If the road were to be empty with no stop signs, traffic lights or bumps, you can reach your destination quickly. Now assume there are thousands of other cars on the same road driving to the same location and that’s when the problems begin. Now you aren’t sure when you will complete your journey. In short increasing website traffic is one of the most challenging jobs out there.
There are millions of websites and blogs offering news and information similar to yours. All of them are striving to get the maximum number of views and readers. Through a combination of good content, effective promotion, perseverance and determination, you can move ahead of others in the traffic chaos.
Ten good strategies that help drive traffic to your website are:
Optimize Website for Search
Make it easy for people to reach your site. Once there, they should be able to get easy to access all pages and content. Properly code, structure and add metadata to your site. Search Engine Optimization (SEO) techniques are the road signs that direct users from the highway to your house. Make sure they are visible, relevant and updated.
Improve Site Performance
The site should load fast and optimize it for mobile to increase the traffic. Check Google Page Speed insights and take corrective action. In recent days, Google focuses more on mobile performance, and its site audit for mobile will be tougher than desktop devices.
Target relevant keywords for your business such that it reduces the competition in search rankings and gets more website visitors. The three factors to consider while freezing keywords are relevance, traffic and competitiveness. Long tail keywords may afford more chances of success particularly for newer companies.
Create Quality Content
Create your own unique, informative, entertaining content meaning it can circulate longer on the web. Don’t stick to text – add a mix of audio, video and entertaining images to pep up your blog post. Look at newsletters, white papers, slideshares, presentations, case studies, audio and video interviews, and client testimonials as additional forms of content that can populate your distribution channels.
Monitor Trending Topics
Follow Twitter for breaking news, Google Trends for trending topics, or Quora for questions being asked. You will be on top of the latest happenings around the globe.Post a popular topic on it and add your comments about the industry to improve the traffic. Seek user feedback.
Offer Guest Blogging Opportunities
Offer guest post opportunities on your blog which can earn visibility with their target audience and links to your site from their distribution channels. This assumes that you already have a small amount of traffic and a nice website that makes it a bait for guest bloggers.
Build Social and Inbound Links
Build links pointing back to important landing pages on your site to improve your domain strength. You have to execute it as a separate project even if the requirements fall within your SEO scope of work. Identify influencers, competitor links and other digital PR links and forums and target them with a mix of email, direct contact or through other social media channels.
Educate your audience through useful webinars. Use interactive modes to pull the audience in and keep the conversation flowing. Set up a nice silent room with a good backdrop and get started with simple talks. Once confident and with loyal viewers, graduate to a studio like atmosphere with great audio and video quality.
Use Call-To-Action (CTA)
Give reasons for the people to click through to the sales portion of your website from your blog. Don’t leave your reader hanging with no action item at the end. Give them something they can take away after reading your article or visiting the site. E.g. advertise a new product with discount offers.
Nurture Community Forums
Create an online forum for your customers to engage with you and other users of your product/services. Lightly moderate the forum to ensure discussions are flowing and healthy.
To know more about how to drive traffic to your website or to get a free SEO consultation, contact us today!