NEED MORE BENEFITS FROM DIGITAL MARKETING?
Have you adopted digital marketing as one of the strategies to improve your business? If yes, did you reap enough benefits after implementation?
If you spent money on digital marketing and are still waiting to derive benefits, then you are one among many small businesses which have not clearly understood how to take advantage of it.
Here are the top reasons why digital marketing projects usually fail:
Picture Courtesy: KoMarketing
Afraid to spend more resources in digital marketing.
Small businesses usually won’t spend their time and money often on digital marketing activities that improve their business. If you want to take full advantage of the digital marketing service than you have to update your website, post new articles for the blog page and publish newsletters. You can also create awareness of your brand on Social media channels.
Don’t have In-house expertise.
Small businesses may not afford to hire the experienced person because they need to spend more on them. So, till such time they will hire a person one who helps in digital marketing. The particular person may take a time to learn and gain experience out of it. This is how many businesses fail in digital marketing. Instead of spending time and money on the in- house person we can hire a consultant how will really help you in this situation.
So if you hire the right consultant as a partner for your business, they can ensure benefits for you out of it. Here Opteamize provides consulting services to the Small Businesses to get more benefits from the digital marketing
Poor knowledge about digital marketing
Sometimes small businesses do not know when and where to start. Lack of knowledge about digital marketing is the reason for it. There is a need to acquire adequate knowledge about it. You can get a consultation from the experts, through attending workshops, active involvement groups and forums related to digital marketing.
Difficulty in quantifying the outcomes of digital marketing results.
Digital marketing outcomes cannot be measured in a week or month, and it takes a time to succeed. This is one reason why many companies are not happy with the outcome of digital marketing services. You can jot down the metrics of digital marketing in terms of likes, shares, clicks, and reaches but how far these convert into a lead for a business is a question mark.
Failure to analyze the results.
Once the digital marketing activities like SEO, Facebook Campaign, and Adwords etc. start, try to analyze the activities with the tools available by checking the page views, clicks, impressions, reach and conversion. This will give a detailed understanding of what you planned and what you have actually achieved. By this, you can slowly know what is working and manage the digital marketing budget judiciously.
Underestimating the importance of content.
Content plays a major role in the success of digital marketing as it can help you market your products and services better to the targeted segment. Content can be a text, image, video, and audio, etc. If your visitors receive valuable information from your website and social media channels, then the chances of their return and share rate are high.
Take AIDA Model as an example while drafting our content whether it is for creating awareness, maintaining their interest in the products or services, interact personally to know their desire or persuading the prospects to take action. The content to be tweaked as per the Attention, Interest, Desire and Action Model.
Expecting instant results.
Businesses may expect more benefits from the implementation of digital marketing. However, you must understand that implementing digital marketing will not give phenomenal results instantly. You need to monitor, track and review the progress. People don’t have the patience and they want to reap the instant benefit of what they have harvested.
Then how can you really get benefit out of it? You can hire a consultant who will definitely help you in this situation. Talk to him to achieve better results.
- Helps to increase your top line revenue and bottom line profits.
- Helps in lead generation for your business.
- Gives better branding building for your business
- They will also help you with technology updates. For instance, they may suggest you use WordPress 4.8 Technology as a current version to build our website.
- The consultant will assess your entire web-based and social media based property to know your current status/ Ranking.