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Social Media Strategy

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Social Media Strategy To Boost Your Business

Adopting the right Social Media Strategy is imperative in today’s digital world. Social media marketing is not just some fad that will pass in one or two years. It has cemented its place as an effective way to market your goods and services. Social media is great for improving brand recognition. It also costs less than traditional marketing and you are able to reach a wider range of people.  

Facebook, Twitter, Linkedin, Google Plus, Instagram, Pinterest, and YouTube. These are all websites that you know about but are you using them in the proper manner. Social media is a great way of reaching out to the target audience and an easy way to build your brand.

Your social media channels should have this content readily available for clients when they browse the web, through their computer or phone. Therefore, it is absolutely important to create quality and relevant content targeted towards your prospective clients.

It is another weapon in your arsenal that you should take advantage of. Ignoring it will only cause you to lose out.

Advantages of Social Media

With social media, you can actually respond to customer complaints and offer updates on what is happening in your company or your industry. Social media postings and campaigns can help your site gain traction. While it is unclear how much ‘likes’ will improve your SEO juice, at the very least it means that some people will visit your site, increasing dwell-time.

Don’t shy away from promoting what you do on social media. You can share blog posts, product updates, testimonials, or the addition of new team members. You can even create special posts for holidays like Diwali or New Year’s Day. The more good content there is about you on the internet, the better. They breathe new life into your pages and divert from the same regular business posts.

Social media posts should primarily be used to engage with your customers, not to advertise your products and services all day every day. That is what Facebook and Google ads are for. If you find an interesting quote, Tweet it. Plus, updating frequently proves that your company isn’t dead,

Social Media for Mobile

In the current age of internet on mobile, clients do a lot of research about the options available. They search for “keywords”, “anchor words”, “branded keywords”, “unbranded keywords”, and many other terms related to your business. Search terms are much shorter on mobile as well, so keep this in mind.

While people may be patient enough to read a wall of text or watch a long video on their browser or tablet, the same will not hold true for smartphones.

An increasing number of users are using their mobiles to browse Facebook and Twitter. Thus, you should also make sure your ads and campaigns look good on mobile. Don’t just assume that a post that appears nice on a web browser will be the same for mobile users.

Social Media Management from Opteamize

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Opteamize and the Client shall jointly finalize a social media strategy starting with an editorial calendar for the duration of the project. The editorial calendar contains the list of proposed content to be created for the project with submission due dates.

We recommend that clients take the social media content calendar seriously and ensure that good quality content keeps flowing both into the dynamic pages and the social pages of the client sites.

Content can be created (original or in the house), curated (collated from other sources) or commissioned (syndicated) from other sources.

The Opteamize team reviews appropriate social media channels and recommends the right approach for distribution. Opteamize also posts curated content on social media channels through its scheduling tool.

Targeted social media campaigns (budgeted separately) are required to improve your social signal response.

Opteamize is responsible for:

  • Devising the strategy
  • Designing the image and content
  • Execution
  • Following up on leads
  • Analysing and reporting

The Client is responsible for:

  • Approving the ad
  • Setting the budget
  • Answering any queries
  • Closing any leads

Get the most out of your social media pages. Contact us right now to get started.  

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