"> Business Blogging For Beginners – content-writing- Lesson 13
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Business Blogging For Beginners – Lesson (13)

tools to help you write better

How to Improve Your Writing

“When I can’t write I read. When I can’t read I sleep. And when I can’t sleep I write.” – Jarod Kintz, Blogger

Writing Critique Checklist

  1. Grammar
    • Use a strong verb
    • Junk Adverbs
    • Avoid repetition of Pronouns
  1. Word choice
    • Over used words or repetition
    • Wrong word choice
    • Clichés
  1. Writing Style
    • Active instead of passive voice
    • Readability
    • Transition or Flow
  1. Sentence
    • Beginning
    • Sticky
    • Length
  1. Consistency
    • UK vs. US
    • Hyphenation
    • Capitalization

Writing Style

“It is only by writing, not dreaming about it, that we develop our own style.” – PD James

  • Voice – It’s your brand personality.
  • Tone – Should reflect the vibe of your brand.
  • Flow – Does your writing flow from one sentence to another?
  • Rhythm – Don’t be monotonous & boring. Alternate short & long sentences.

What is your style/tone?

  • Formal – Professional or Elegant
  • Informal – Casual or Passionate
  • Other
  • Bold; incisive; sharp
  • Factual; analytical; data driven
  • Funny; humorous; witty
  • Serious; sorrowful; sad
  • Angry; raging against the world; rant or
  • Preachy; nagging; “ I told you so” type

What is your writing type?

  • Descriptive – Describe in detail places, people and activities you are writing about.
  • Expository – Informing, explaining things or actions.
  • Narrative – Telling a story.
  • Imaginative – Imagining things. Fiction falls under this category.
  • Persuasive – This is very useful for business bloggers. Ability to get somebody to choose a product or to change their mind.

What are your narrative voice preferences?

  • First Person
    • I, we; me, us; my, mine; our, ours
    • Personal or autobiographical
    • g. We can save you money
  • Second Person
    • You, Your
    • Conversational, persuasive
    • g. You can save money
  • Third person
    • He, him; his, she, her, hers; it, its
    • Detached or neutral
    • g. Mumbaikars can save money

“Writing helps you reflect on your life and changes you’re making.”– Leo Babauta, Blogger

A good blogger:

  1. Knows his comfort zone.
  2. Takes pride in professionally written content.
  3. Likes and shares quality content.
  4. Gives credit for images or content used.
  5. Distributes his content across various channels.
  6. Keeps improving and persevering.
  7. Motivates others.
  8. Are detail oriented and can follow my specific instructions
  9. Can meet my high expectations
  10. Avoid basic mistakes
  11. Make every sentence count – no fluff!
  12. Have basic SEO skills (keyword optimization, linking, etc.)
  13. Are flexible about topics they write
  14. Can provide quick turnaround on short notice

Evaluating Blogs

The University of Wisconsin – Stout has developed a rubric for evaluating student blogs. Check the link here – http://bit.ly/2ca4aj0

“You fail only if you stop writing.” – Ray Bradbury

For lesson (12) – click here

For lesson (11) – click here

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