Today on Blogging for Beginners, some advice on starting a blog and a breakdown of the different elements of a blog.
Note: This book is out in Amazon and you can purchase the full version on Kindle right now if you want. I will update this series on the first of every month, so be sure to check back for more.
If you have a fear of writing, we covered that in the last post. Now for step two. Prepare to blog!
Step 2 – Preparing to Blog
“Starting a blog from scratch isn’t rocket science unless of course, you’re starting a blog about rocket science.” – Kevin. J. Duncan, Blogger
Target Audience Checklist
Analyze your readers based on the following:
- Age range
- Technical Y or N?
“Ironically, ‘making it look easy’ comes down to learning discipline. You have to make yourself follow the path of an organized writer until it becomes second nature until you can’t imagine writing any other way.” – David. A. Fryxell
Step 3 –Fourteen Elements of a Blog
Almost every blog consists of the following 14 elements.
- Must ‘pull’ the reader into reading the blog post.
- Headlines – “X Reasons Why” and “Question Why” work best.
- Should convey the overall feeling or emotion of your post.
- Illustrate a metaphor that is a part of your main idea.
- Evoke surprise or curiosity.
- Complement your headline.
- Make your reader smile.
- Start off with the quote, question, and statistic or success brief.
- Follow up with a justification of why to read the article.
- Write 4 – 6 paragraphs of good quality content.
- Split content into sections with sub-headings
- Include bulleted lists
- Combination of the above
- Weave a combination of 7 emotions: awe, anger, anxiety, fear, joy, lust, and surprise into body content.
Call to Action (CTA)
- Your CTA should be clear, direct, visible, and actionable.
- Have 2 – 3 CTAs ready to plug into any blog post or use the subscribe button.
- Helps build the credibility of the writer.
- Should contain a brief about the writer including a nice image.
Comments & Social Shares
- Using WordPress? Choose a simple comments plugin. For others – add a comments system like Disqus with captcha to prevent bots.
- Reply quickly and never get flustered by poor reviews or negative feedback.
- Ask your readers’ questions and share links to other articles in your answers.
- Set up easy social share buttons.
“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” – Haruki Murakami
Those were the first 7 elements of a blog and our last Business Blogging update for this year. We will cover the final 7 blog elements in the first post of next year (January 1, 2017). Call us for more information.
Update: Click for Lesson 6