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Business Blogging For Beginners – Lesson (8)

analyzing & brand building

It’s time to analyze the blogger.

Note: This book is out in Amazon and you can purchase the full version on Kindle right now if you want. This series will be updated on the first of every month, so be sure to check back for more.

Last time on Business Blogging for Beginners, our aspiring bloggers learned some tips and tricks for improving their blogging style. Now, past the halfway mark, we analyze the blogger.


Analyzing the Blogger – The 3 Key Metrics

blogging tipsBlogger Vicki Teinaki says that we need to track 3 metrics in order to be a productive writer. She calls it, ‘the triangle of writing metrics‘.

I analyzed this further and arrived at three possible scenarios to evaluate your blogging team if they are not performing to your expectations.

1. Blogger #1 is high on passion and knowledgeable about the topic. If there are delays in submission then set milestones or the person may be facing the dreaded writer’s block.

2. Blogger #2 is passionate about the topic but the knowledge level is low. He or she should be supported with additional research and asked to break down the topic into small chunks

3. Blogger #3 is low on time and passion but high on knowledge. This is a prototypical person in a company. Motivate, seek a reason or reassign to a different blogger. Better still – Gift them a copy of our book!

Step 6: Brand Building

“Follower numbers are less important than follower engagement, enthusiasm, and love for your blog.” – Henneke Duistermaat, Blogger.

Develop Your Own Style Guide

  • Blog Layout – Elements & sub-elements
  • Font & Size – They are UI too! H1 to H6
  • Consistency – Logo, icons, color codes
  • Mood – Fun, clean, natural

Get More Blog Comments

  • Install a commenting system that’s easy to use
  • Use a comments plugin (for WordPress)
  • Reply quickly to commenters
  • Ask a question or two at the end of the blog
  • Have a compelling call-to-action (CTA)
  • Link to previous blog posts

Start building your brand from day one. Do not neglect the comments section of other blogs or articles. Great place to discuss, seek feedback & even sell your product or service!

Professional Author Bio

I tweaked Tucker Max’s (Founder of ‘Book in a Box’) 5 tips for creating a credible Author Bio for the blogger.

  1. Demonstrate your authority and credibility on the subject of your blog.
  2. Include things that build credibility or are interesting.
  3. Mention your website and any books you have previously written.
  4. Drop some relevant names, if they are appropriate.
  5. Keep it short and interesting without leaving anything important out.

“Write, Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry. L. King.

Further Reading

List

More blogging ideas (http://bit.ly/1yV9DSM)

How To

How to be a productive blogger (http://bit.ly/1yxzuvi)

The Guardian Style Guide (http://bit.ly/2cPKu5o)

Why

Why Keyword research is important (http://bit.ly/1c4JIcT)


Whether you are a blogger yourself or have bloggers working for you, we hope this lesson helped you get a better understanding. Improving your status as a blogger and getting the word out is critical. Invest more time on yourself rather than just pumping out post after post.

If you want more help with content, get in touch with us now.

Update: Lesson 9 is out right now

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