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Business Blogging For Beginners – Lesson (6)

blogging for beginners

In the sixth lesson, we continue to dissect the anatomy of a blog post.

Note: This book is out in Amazon and you can purchase the full version on Kindle right now if you want. I will update this series on the first of every month, so be sure to check back for more.

Happy New Year, everybody! We talked about the first 7 elements in the previous update. We now come to the final 7 of 14.


14 Elements of a Blog Post

blog elements 8. Search Box

Add a simple search box at the top of the post.

9. Subscribe

The subscribe button allows your readers to sub to your blog for receiving updates on future posts.

10. Search by Categories

Categorize your post – Travel, Adventure, Spirituality, Religion, etc. depending on your company. For example, our categories are ‘Blog’, ‘Digital Marketing’, ‘SEO’, etc.

11. Search by Tags

  • Do not use the tags as general categories.
  • Make it easy to search or find your blog posts.
  • For consistency, use same tags all across your blog post.

12. Search by Related Post

Implement the ‘Simple Related Post’ plugin on WordPress.

13. Post Archives 

These are archives of your posts such as October 2016, April 2015, etc. All the posts published in that month of that year are available.

14. Social Sharing of Post

Make sure you allow the audience to share your post on major social sites such as Facebook, Twitter, LinkedIn, Google Plus, etc.

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers. As a blogger, everything that you do flows from understanding your audience and seeking to help them as much as possible.” – Brian Clark

Other Elements of your Blog Post

  1. Post Headings

  • Should contain keywords.
  • H1 = most important or the heading
  • H2 = sub-heading
  • H3 = sub-subheading.
  1. Length of a Blog Post

  • Our recommended length = 800-1200 words and halve that for fashion blogs.
  • Opening: Body: Conclusion = 2 : 7 : 1 is our recommendation.
  1. Blog Post Excerpt

  • Use it as a movie trailer to get them hooked.
  • Should describe your post in <160 words.

Further Reading

Blog platform comparison chart (http://bit.ly/2cpgjqk)

How to open your blog with a bang (http://bit.ly/1I9p7pG)

What length should your blog be? (http://bit.ly/1lSdmqS)

“If you want to be a writer, you must do two things above all others: read a lot and write a lot.”  ―Stephen King


Thus concludes the list of 14 elements of a blog, continued from our previous Business Blogging update. We hope this helped you learn more about blogs and blog posts. Contact for more about our services.

Update: Click here to go to Lesson 7

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