“A blog is a great way to figure out what you want to do with yourself because writing regularly is a path to self-discovery.” – Penelope Trunk.
Business blogging is a great way to improve your writing. Due to the pressure of deadlines, and scrutiny from readers, it can make your writing crisp, concise and creative.
“Easy reading is damn hard writing.” – Nathaniel Hawthorne
Uses for Business Blogging in an Organization
- Business blogs, guest blogs and website content.
- White papers and Case studies.
- Presentations, flyers and posters.
- Press releases.
Other Business Communication
- Email & Reports.
- Meeting minutes.
- Request for Proposals (RFPs).
- Technical literature & manuals.
Why are writing skills important in an Organisation?
- The quality of writing can impact both internal and external communication.
- Removes any ambiguity about roles and responsibilities to complete assigned tasks and goals.
- Nicely worded communication can soften even the most difficult-to-please customers.
- Quality content helps to bring more visitors to the company website and social media sites.
“Who wants to become a writer? And why? Because it’s the answer to everything. … It’s the streaming reason for living. To note, to pin down, to build up, to create, to be astonished at nothing, to cherish the oddities, to let nothing go down the drain, to make something, to make a great flower out of life, even if it’s a cactus.” — Enid Bagnold
Content Marketing vs. Social Media Marketing
Both content marketing and social media marketing target customers or prospects.
Both aim to cause a change in behavior.
However, Content marketing does so by educating, informing or entertaining, whereas social media marketing does so through engagement and participation.
As usual, when the goal is known, the strategy follows.
- Kevin Sergeant, St. Patrick’s College, Stratified, Australia
The goals of content marketing are consumption, then behavior. The goals of social media are participation, then behavior. – Jay Baer
For lesson (1) – click here