In the second lesson of business blogging for beginners, we are going to be talking about how to write in a way that will market your organization.
Note: This book is out in Amazon and you can buy the entire Kindle Edition right now if you want. I will update this series on the first of every month, so be sure to check back for more.
Also, make sure you read the previous post first.
Why are business blogging skills important in an Organization? It’s because both content marketing and social media marketing are used to target customers or prospects. Now, we outline just how you can do that.
Business Blogging for Beginners – Lesson Two (2)
“A blog is a great way to figure out what you want to do with yourself because writing regularly is a path to self-discovery.” – Penelope Trunk.
Business blogging is a great way to improve your writing. Due to the pressure of deadlines, and scrutiny from readers, it can make your writing crisp, concise, and creative.
Writing To Market Your Organization
Uses for Business Blogging in an Organization
- Business blogs, guest blogs, and website content.
- White papers and Case studies.
- Presentations, flyers, and posters.
- Press releases.
Other Business Communication
- Emails and Reports.
- Minutes of Meeting.
- Request for Proposals (RFPs).
- Technical literature & manuals.
“Easy reading is damn hard writing.” – Nathaniel Hawthorne
Why are writing skills important in an Organization?
- The quality of writing can impact both internal and external communication.
- Removes any ambiguity about roles and responsibilities to complete assigned tasks and goals.
- Nicely worded communication can soften even the most difficult-to-please customers.
- Quality content helps to bring more visitors to the company website and social media sites.
Content Marketing vs. Social Media Marketing
“The goals of content marketing are consumption, then behavior. The goals of social media are participation, then behavior.” – Jay Baer
Both content marketing and social media marketing target customers or prospects.
Both aim to cause a change in behavior.
However, content marketing does so by educating, informing or entertaining, whereas social media marketing does so through engagement and participation.
As usual, when the goal is known, the strategy follows.
Update: You can read Lesson Three now.