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Email Marketing Services

Opteamize Cloud Solutions based in Chennai offers email marketing services and influencer targeting that differ from other automated services. We provide end-to-end lead generation and conversion services and take care of the entire email campaign process from start to finish, including design, monitoring, lead capture, and follow up.

Email marketing is a cost-effective marketing tool that is highly beneficial for small and medium businesses. It is the process of sending bulk emails with a commercial purpose. The emails can be sent to old and existing customers, business advertisers, and influencers for brand awareness. They also help in maintaining customer relationship and lead generation.

Anyone who may be interested in your company's products and services can be the target of a mass email campaign. You can also reach your targeted clients with personalized emails. Newsletters work great as well.

We can also target people who sign up for your company's services that give you their email. Email marketing is one of the oldest forms of online marketing. Yes, there are other alternatives now such as social media marketing or search engine marketing.

However, even in the age of Facebook, LinkedIn, and Google, good old fashioned emails are still popular. Many companies large and small still consider email as an effective means to garner leads and continue to use email marketing.

An effective email marketing campaign can increase your sales, help in retaining your existing customers, acquiring new ones, and get repeat business. This data can then be analyzed and used in the development of a new business strategy.

Opteamize Email Marketing Process

  • Agree upon campaign theme or run a newsletter
  • Finalize target audience
  • Use an existing database or scour/buy a new database
  • Create content and image for email 
  • Run tests and start parent/Drip campaign
  • Monitor campaign
  • Pass on leads
  • Update database
  • Re-run or start child campaigns

Email-campaign

Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience. -Benjamin Murray

To talk to our experts about our email marketing contact us.

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