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5 Tips For Running a Successful Facebook Ad Campaign

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Nowadays, everyone has a Facebook account and they spend more time on social media than ever before. So, it cannot be ignored, even by businesses. Time to launch your first Facebook ad campaign if you haven’t already. 

Today marks the 13 year anniversary of the founding of Facebook. On February 4th, 2004, Mark Zuckerberg and four others (Eduardo Saverin, Dustin Moskovitz, Chris Hughes, and Andrew McCollum) created Facebook and made the website go live. These 5 teens were sitting in their dorm room at Harvard University, unaware at the time that they had kickstarted a social media revolution. The rest, as they say, is history.

Zuckerberg became the world’s youngest billionaire at the age of 23. Even if you don’t follow in his footsteps, you can still use Facebook to make money for your company. 

Facebook has a feature knows as Facebook Ads which were introduced on November 6th, 2007, and you can read more here. Facebook ads are a great way of promoting your product and services and building your brand. This wonderful opportunity to get your message across, bring visitors to your site, and generate leads. 

Five Fantastic Facebook Ad Tips

We asked our social media experts for suggestions with this one. Here are 5 tips for running a successful Facebook ad campaign.

1. Have a Clear Vision

The campaign cannot be successful without an objective to achieve. Thus, define your goals before you get started with the campaign.  Once you get a clear vision of what you are looking for, it’s time to put your ideas into action.  

Give an appropriate campaign name, description, etc. Facebook ad campaign pages will display what you are running and it can also be edited easily.

2. Allocate a Budget for Each Facebook Ad

Make sure you allocate a budget for a specific period of time and utilize for the best results and outcomes. You should Have a different budget for each campaign so that you can adjust it accordingly. Create the budget which you are comfortable spending.

3. Pick High-Quality Images

Creating relevant quality content is necessary, but the most important part of your Facebook ad is the image. The image is what draws eyeballs to your ad. They are a powerful tool for increasing your customer traffic. Note that Facebook ads won’t get approved if the text takes more than 20% of the image space. Provide quality images with concise content and font style.

4. Choose the Right Target Audience

Facebook has a targeting option which can be used to narrow down your target audiences list by adding categories and related topics. 

Viewers will return to your page if they find your content interesting. Include a call to action (sign up, learn more, contact us) at the end to track your prospects.

5. Install A Conversion Tracking Tool

Installing a conversion tracking tool will help you know about your audience interest. Analyze what you are doing right and take action for further move. Matching your messages with the landing pages will also increase the cost per clicks for your business.

Facebook Ad Creation & Promotion from Opteamize

These were five tips for running your next Facebook ad campaign. Make use of them boost your conversion rates. If you have multiple ad accounts, you can use Facebook Business Manager to keep track of them all, but that’s not important right now. 

Opteamize Cloud Solutions provides social media marketing solutions for small businesses and startups. We can design and run Facebook ad campaigns for your business. Our team is highly skilled and can bring you Facebook likes, shares, comments, page views, website visitors, and leads. Contact us and we can help run your next Facebook ad campaign.

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