Both Google Search Ads and Google Display Ads have been rather prevalent and popular as of late. Which one is better than the other? It’s time to find out!
Battle of the Ads: Google Search Ads vs. Google Display Ads
Before we jump into to why Google Search Ads are better than Google Display Ads, let’s establish what both of these ad types are and what they have to offer.
We live in a world where every side we turn, we are bombarded with advertisements displayed on every corner. With this massive progress in the field of digital marketing and advertising, shouldn’t we be well aware and equipped of the forms of advertising that are running the show?
Search Ads & Display Ads
So, let’s take a better look at both Search Ads and Display Ads. Then, we can see who comes out on top.
What Are Google Display Ads?
To begin, let’s have a look at what Google Display Ads are all about. Display Ads are a form of advertising through websites and mobile applications or social media through banners or various forms of other multimedia options. In this case, we are talking about Google Display Ads, so they can be shown anywhere on the Google Display Network Platform.
This includes banner ads and images being showcased on Google Display Partners and Google AdSense websites, along with sites or entities that Google controls or owns such as YouTube, Gmail, Google Finance, Blogger, and the Google Play Store.
These are unlike Google Search Ads, where the customers have ads shown as per their search. However, Display Ads are still based on their previous searches and preferences that have been recorded based on internet usage.
One common misconception is that Google Display Ads only provides options for displaying image ads. However, they allow you to advertise in various formats and sizes with text, static and animated images, rich media and videos as well.
Display Ads are visually appealing. This is one of the most key features and most beneficial factors of Display Ads. Of course, the Display Ad can only be as appealing as you make it.
A Google Display Ad captures the viewer’s attention, but how do these ads pop up? It is through the feature of Specific Target Audience that these ads are displayed based on user preferences. In addition to this feature, Display Ads also have the ability to redirect customers that have previously visited their website.
What Are Google Search Ads?
On the other hand, Search Ads are basically ads that pull up as search engine results. You have probably noticed the first results at the top of the page with a little green box that has ‘Ad’ in it next to the text. These are Google Search Ads.
A more defined and accurate definition of Google Search Ads is as follows: A Search Ad is designed to target key search terms, also known as keywords, which have been entered in the search engine.
The customer gets an opportunity to compare from various search results that Google has pulled up and choose according to whatever result they desire or find the most appealing. With Google Search Ads, Google accurately pulls up content based on your current choice of keywords and seldom deviates from it.
Search Ads offer the Pay Per Click (PPC) option. You can also choose what keywords you want your ad to show up on.
Keywords and PPC are the most distinguishing features of Google Search Ads. Search Ads gives you the option of paying per click, meaning you only pay Google when someone clicks on your ad and goes to your site. This gives you the opportunity to freely advertise without restrictions and the stress of investing in something without promised results.
Search vs. Display
Search Ads allow you to convey meaning through your text and focus on the actual content of the ad rather than the images and colors. Display Ads are flashy and look cool, but often times they are distracting and they also need the help of a good graphic designer in order to do well. Another problem is that Display Ads are sometimes too attractive and thus might attract kids to click on them, which would be a waste of money.
The PPC ad Keyword features make Search Ads more economical and efficient than Display Ads. Now, Google Search Ads will still cost more than, say, Facebook Ads. You still need to have a good budget for running the ads, especially if you’re competing against giants or want to target foreign markets.
For a company that is unable to identify the difference between the two, the decision can be tough. In the end, both work for companies at different stages.
Google Display Ads often work to your advantage when your business is at an established point and you are seeking to expand and grow.
Google Search Ads is highly recommended if you are in the initial stages of your business.
If you are in a dilemma which option would work well for you, the bare minimum that Display Ads have to offer covers an audience with lesser reliability, validity, and accuracy.
Yes, the audience is more likely to click on an innovative ad, but what are the odds that it suits the customer? This is in comparison to the fact that when the customer is accurately looking for a product, Google itself will do the honor of pulling up your Search Ad for your company’s services and products.
Search Engine Marketing Services From Opteamize
Now that you know the difference between Search and Display Ads, it’s time to invest in Search Engine Marketing services. Your search ends at Opteamize. Contact us and start running great Google Search Ad and Google Display Ad campaigns now. Optimize your Google Ads and your business with Opteamize!