Search Engine Marketing services (SEM) promote your website by increasing your visibility on search engines through paid ads. In SEM, business advertisers bid on a particular keyword for their ads. They have to pay the search engine and in return, the engine will showcase their ad at the top of the search results.
SEM differs from search engine optimization (SEO) in that SEO is organic. SEO doesn't involve making payments to the search engine to showcase your content at the top. The search engine itself will determine whether your landing page deserves to show up in a high position or not. This is also why ranking through SEO takes a much longer time.
SEM is also known as paid search, pay per click (PPC), or AdWords, after Google AdWords. Google, as we all know, is the most popular search engine. Although there are other alternatives such as Bing, Yahoo, Baidu, Yandex, or DuckDuckGo, Google is the most used by far, controlling over 90% of the total market share. Google is also the most visited website in the world.
In order to use Google AdWords, one must first have a good solid understanding of how search engine marketing works. Before jumping into SEM, it is important to devise an effective keyword strategy.
Advertisers have to pay Google based on the number of clicks their ads received. This is also known as cost per click (CPC). There are other options as well, such as cost per one thousand impressions (CPM), where 'M' in this case refers to millennia (1000). Then there is cost per acquisition (CPA) where an acquisition is a person who bought the product or service.
CPM is primarily used for branding purposes where the company wants to get their name out. CPA is usually for e-commerce companies who are more interested in having people buy the product rather than just visiting the website. Of the three, CPM costs the least and CPA costs the most. However, CPC is the most frequently used.
Just bidding a high amount isn't enough to rank, though. The quality score, ad ranking, and keyword relevancy play an important role in the AdWords auction. Tweaking your website content with the picked keyword boosts the search results. This is why you need to have a well-developed website. Also, quality content creation is absolutely necessary. Don't worry as we offer these in addition to our search engine marketing services.
Opteamize Cloud Solutions based in Chennai offers quality search engine marketing services. Getting the correct AdWords for your PPC Campaigns can double your conversion. However, bidding for a wrong keyword may prove to be a great loss, so choose your digital marketing agency wisely.
We have a great team of social media specialists who understand how SEM works. Opteamize specializes in picking the right keywords for your Google AdWords campaign at an affordable price. We can make you an attractive image for a Google Display ad as well.
To run a successful Google Ad campaign, contact us.
"Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can." – Marko Kvesic, GoTraffic Online Marketing Agency.