Digital marketing isn’t just for corporate giants. Small businesses can get in on the act as well, and reap the profits.
Small business should concentrate on digital marketing as this helps them to engage with other people and share content that is relevant to their customers. The competition to promote products and services is ever increasing so you should use digital marketing to complement your traditional marketing. We will refrain from going any further until we explain what digital marketing actually is.
What is Digital Marketing?
Using marketing techniques through your digital assets, platforms and applications is digital marketing. Combined with traditional marketing techniques, digital marketing can be quite useful in realizing results with a fast ROI.
The digital assets of any company that needs to be emphasized are your website, mobile app (if applicable), social media pages and channels like Facebook, Twitter, Instagram, LinkedIn, YouTube, Tumblr, Reddit, or Pinterest.
Of course, not all of these assets will be applicable to everyone and some are more important than others depending on industry, target audience, intent (brand building, traffic or lead generation?), and a host of other factors.
Why take the leap into digital marketing as a small business? Because corporate and enterprise marketing has turned into a battlefield with numerous companies all vying for potential clients. This is where digital marketing comes in. By being smart with digital marketing, you can create awareness among potential customers and build your brand, drive more traffic to your website, generate extra leads, and increase your revenue.
Digital marketing has a lot of advantages associated with it. Let’s take a look at the 5 monstrous merits of digital marketing.
1. Levels Online Playing Field
By posting ads and conducting campaigns online, small businesses are able to attract their target audience and convert them into regular customers. The internet has made it easier for them to keep pace with the big corporations. Provided you create relevant quality content, you can compete.
Despite being an SME, you can share information and advertise your services to generate increased sales, which only larger businesses were able to do before.
2. Cost-Effective & Increased Visibility
Contrary to popular belief, marketing on the web is cost-efficient. People prefer banner, radio, and print ads and avoid digital marketing because they think it is expensive, but this is a myth.
Online marketing channels provide positive results and are more effective than traditional marketing techniques. Having a search engine optimized website also allows you to reach much more people than a flyer or poster. You can also perform search engine marketing to increase visibility further on Google and other search engines.
If you run an effective Google, Facebook, or LinkedIn campaign, you will get more traffic to your website. Email marketing campaigns have proven to be effective as well. This incoming traffic will get converted into subscribers, leads, and more sales of your product or service, which ultimately means more revenue.
Digital marketing leads to better revenue for your business by engaging people who visit the site to become customers. Even the people that visit your site without buying your products or services increase your website ranking. It also boosts the reputation or brand image of your company and creates long-lasting goodwill.
4. Mobile Focus
Almost everyone is using a mobile nowadays and more people are using smartphones to access content or make purchases. The reason is that mobiles are a handy way to access information and have supplemented, if not overtaken laptops and desktops in terms of usage.
Companies cannot ignore mobile UI/UX any longer and it is important to build a website that is also mobile-friendly. This is where digital scores higher than traditional forms of marketing.
5. Digital Marketing has Many Channels
Social media marketing is a powerful tool for business. Social channels such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. are communication tools that can enable your product and services information reach customers. By setting up accounts on these sites, adding useful content, running campaigns, you dramatically improve your company’s standing.
It is not just social media, however. There is also Google My Business for local SEO. Plus don’t forget about emails. All this apart from your actual website. It’s not difficult to see why you should give digital marketing a try as a small business.
Digital Marketing from Opteamize
Those were the five reasons why small businesses should emphasize digital marketing. If you are a small business and haven’t been paying attention to digital marketing, you should now.
If you need help with digital marketing, Opteamize can help. We offer various digital marketing packages for small business and startups focusing on value. Some of the value-added services aside from the ones already listed are college event marketing and messenger and web chatbot.
To learn more about Opteamize or avail our digital marketing services, contact us.