Have you still not involved a video in your digital marketing strategy? Here are some reasons why you should consider it.
“Content is King.” – Bill Gates
Most people know the above quote. Well, now they might as well change it to “Video Content is King!” If you haven’t come to terms with this, well, you ought to allow it to sink in.
The Popularity of Videos
We are part of an era where marketing is taking over it all, and in this race, aren’t we all trying to stand out?
Videos are vital and they are absolutely everywhere these days. Apart from random video advertisements, we have YouTube, the video goliath and second most popular website in the world. Other top video services include Netflix, Twitch, and Hulu. Vimeo and DailyMotion are other video sites.
There was also Vine, an extremely popular video sites where people could upload videos up to 7 seconds. However, Vine went defunct.
Nonetheless, videos are a major medium of communication. Even Facebook entered the fray with Facebook Watch, which they announced about six months ago, on August 9th, 2017.
Oh, and don’t forget about over-the-top (OTT) apps and services which allow people to watch a video on their television. This also has major players such as Amazon Fire TV, Roku TV, Apple TV, and Google Android TV.
Even here in India, consumption of video content has skyrocketed with streaming services and apps such as Hotstar, Airtel TV, and Jio TV.
Valuable Video Promotion
Videos are one of the most common ways that people consume content. From a digital marketing perspective, that’s half the trouble covered to market your company or product. You never know. If one of your videos go viral, you can soar to fame and ride the wave to success.
Making a video is one of the best measures that would assist in contributing to the massive exposure to your brand. The combined use of graphics, sound, and text have a compelling way of getting our attention and serving its purpose.
The scope of a video isn’t limited either, as people watch them on super small, regular, and extra large screens. Whether it’s tutorials, livestreams, video-on-demand, or other types of videos, video content can provide real value to many sites.
Video vs. Image
In certain instances, a video is more effective than images. Some concepts just cannot be explained in a single image, and they require an informative video which can thoroughly cover the topic.
Videos offer more than mages can. A picture may be worth a thousand words, but a video is worth 1.8 million words. Videos are dynamic because they have the movement aspect. Don’t forget about the sound as well. Videos stimulate both the eyes and the ears, and there’s no doubt that they are more interactive than images.
Make no mistake, images are still important. Even a video needs an attractive thumbnail image to entice people to click on it. A good video also requires more time and effort to make than a good image, all things considered.
Why should you choose video marketing and how does one make it work to their advantage?
Take a quick look around, the time spent by most people on their screens are simply increasing by the day. Most young adults spend at least 5 hours in front of an internet screen according to this chart. All of this is thanks to the use of such vivid graphics and content, yet they can’t have enough.
Check out the infographic from Vidyard on Hubspot about Videos in Business. It gives a lot of insights into how companies use the video format, along with the fact that that businesses upload an average of 18 videos per month. You don’t have to go that far, but you should definitely take a look at video as a medium of promotion.
Utilize YouTube for Video Marketing
It has been in the recent years that video marketing had swallowed this industry. Here are some stats from Merchdope: Over 30 million people visit the video giant that is YouTube every day, and almost 5 billion videos are watched daily. There is also a pretty balanced demographic, with around a 60-40 split between males and females respectively.
Also, Google says that 6 out of 10 people prefer online video platforms to life TV. They aren’t just limited to the United States, either, with over 80% of YouTube visitors coming from countries outside the US.
With YouTube being a subsidiary of Google, there’s no question of whether or not YouTube videos are considered in the ranking algorithm. YouTube videos on your channel can help you rank on search engines and increase traffic to your website. Just take a look at the Opteamize YouTube channel where we upload videos on a regular basis.
YouTube is now being included as part of Google’s Display Network, the site is another way to promote your services. This is why YouTube videos should definitely be included in your search engine marketing strategy.
Video Marketing in Action
It’s not too difficult to see why videos are so popular these days. They are simple and entertaining, both factors that attract human interest and this is why the world watches so many videos per day.
Let’s look at a few top companies that have used video content to their advantage.
Vodafone – The Zoozoos were used to create product awareness, portray social messages and keep up with the seasonal celebrations and events such as the Indian Premier League (IPL).
Hutch – The use of the Pug breed revolutionized the brand image for this company. Their ads back in 2003 are still memorable and were award-winning. The metaphorical use was a brilliant idea and we are aware of the impact made.
Sprite – The entertaining ‘Fido Dido’ character has kept us laughing for ages simply bringing to us the use of the product.
These companies have created characters, ideologies, and themes that we will have to carry along with us for life. They are just a handful of iconic videos that have made a massive impact on our society.
Tips for Video Content
Here are some points to consider when producing video content:
1) Choose the Right Target Audience
It is always about what sells and not what you think would sell. So, the first step would be the analysis of the targeted population. Keep in mind the wants and needs of this crowd, their interest, their preferences and all that would make them tick. With this, you are ten steps ahead of the game already.
2) Make a Social Connection
All the graphics and catchy music will not assist if there’s no connection made with your audience. While the whole purpose of marketing is to produce brand awareness and companies are spending millions of dollars in the process why not use it to make a difference and make a change in the society. It not only gets attention but it also lets your target audience know your company stands for a cause.
3) Keep it Simple and Real
We don’t want to give assurance and then disappoint. Let’s not indulge in exaggeration in the process. Never claim to deliver something that you can’t. Basically, don’t make promises you can’t keep. Also, avoid complex content. Keep it short and simple and stick to the truth so you don’t wind up in trouble later.
4) Other Key Pointers
- Informative – videos assist in simple understanding
- SEO – videos are seen as high-quality content and both the title and description can be optimized for search engines
- Keeping up with the crowd – 87% of businesses use videos as their key marketing strategy, claims Forbes
- Associationism – Videos provide connectivity and a personal touch
Given the above info, shouldn’t that be proof enough for you to hop on board the video train already?
You can make videos on any number of things. Case studies, testimonials, a general overview of your company, tutorials, office events, etc. can all be converted into videos.
You should also utilize videos in your social media marketing process. Promote the videos you make on Facebook, LinkedIn, Twitter, and other sites to increase your exposure.
Entrepreneurs, Business Owners, Marketing Executives, Designers, and Marketing Agencies should have a complete understanding of the power of video as a marketing tool.
Vibrant Video Content at Opteamize
Whether it’s streaming a live event or making a general video about your products and services, Opteamize can help.
We know that videos are huge and have recently had a video creator and editor join our team. We can create video content for your company. These videos can then be used to increase your online presence, promote your business, and boost your revenue.
It’s time to start thinking differently. You can check out our content creation services for more. Start making an impact with your videos. Call Opteamize today!
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” – Bill Gates
Better start making that video content!