Google Ads changed the face of marketing ever since they hit the market in the year 2000. They had paved a way for efficient and progressive means of advertising for businesses all over the globe. Google, as usual, did not just stop where they had started, and will surely continue to progress since the commencement.
“Marketing is a process, not a decision… and never a magic trick.”
– Jonathan Gebauer
Google has been innovating and implementing new ideas constantly. That’s one of the admirable aspects of Google. They are constantly moving at a pace that directs them to innovation, progress, and efficiency. One of their most profitable ventures is Google Ads, which you’ve probably heard of. Let us be the first to tell you that it’s time to hop on the Google Ads bandwagon if you haven’t already.
Why Should Your Company Run Google Ads?
For those of you who are yet to reap the benefits of Google Ads and are almost clueless about the topic, this is for you. Google Ads is (are?) an advertising platform developed online by Google where companies pay to advertise their content in terms of services and products they have to offer.
It is user-friendly and can be accessed by all within limited procedures. Does it sound like you have found the key to all your advertising issues? Well, you have.
We can expect you to make the switch instantly, so here is a list of reasons as to why your company needs to run Google Ads:
I – You Only Pay Per Click
One of the stand-out features of Google Ads is the Pay Per Click (PPC) Campaign. The PPC campaign does not cost you anything to advertise but as the caption states, it is quite understandable that you pay as per the number of clicks on the advertisement within your set budget.
As with almost everything, there are pros and cons. With PPC you are not randomly paying a sum not knowing the average amount of clicks your ad would get. For those of you in the initial stages of advertising via Google Ads, this is the best pick for you. It is efficient and economical and you only pay if someone clicks (paid traffic).
II – Choose Your Own Keywords
Google Ads are (is?) all about the keywords. Choose wisely. If you are in the printing industry and are in a dire need to have your ad pull up, choose words such as “printing Texas” or “printing Dallas” which will have less competition as opposed to general keywords such as “printing press” or “business printers”.
If you have unique services to offer or there are only a few businesses in the market or your area who could offer these services, then Google Ads will work in your favor. Again, choose your keywords wisely.
You can change them though as Google does not force you to stick to the original keywords once you have chosen them. No restrictions. Based on the analysis you receive on the number of clicks, you can make changes to suit your best need.
III – Google Ads Are Quick & Accessible
Advertising can be a slow process, but everything changed once the Google Ads nation attacked. If you are looking for quick responses, then Google Ads is the place for you. There is no waiting period and the moment your ad goes live, your ads will begin to appear.
You also have access to details such as the visitor’s data. At the same time, you would be able to analyze the effectiveness of your ad and make necessary changes. All the while, Google Ads brings you extra business.
That, my friend, is why your company needs to run Google Ads.
Get on Board With Google Ads
Although many companies are satisfied with their traditional means of marketing and advertising or pour a huge amount of time into social media, it’s high time they get off their high horses. Make Google Ads work for you.
If you are happy with your business, why not take it up a notch? If sales are pretty good already, why not invest in Google Ads to bring in more business?
Time to Start Running Google Ad Campaigns
Including changes that elevate your business would only work in your favor. Stop restricting your company and get on board with Google Ads.
A team like Opteamize can manage and run your Google Ads effectively. Take a look at our Google Ads and search engine marketing services for more. Contact Opteamize and watch Google Ads make a positive change to your business immediately.
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
– Aaron Wall